CCPA
California Consumer Privacy Act
California state law granting consumers control over their personal information.
What is CCPA?
The California Consumer Privacy Act (CCPA), along with its amendment the California Privacy Rights Act (CPRA), provides California residents with rights regarding their personal information. Effective January 1, 2020, CCPA applies to for-profit businesses that collect California residents' personal information and meet certain thresholds.
CCPA grants consumers the right to know what personal information is collected, to delete personal information, to opt-out of the sale of personal information, and to non-discrimination for exercising their rights. The CPRA, effective January 1, 2023, expanded these rights and created the California Privacy Protection Agency.
Who Needs CCPA?
- Businesses with $25M+ annual gross revenue
- Companies handling data of 100,000+ California residents
- Businesses deriving 50%+ revenue from selling personal data
- Any for-profit business collecting California consumer data
- Service providers processing data on behalf of covered businesses
Key Requirements
Core compliance areas for CCPA
Right to Know
Consumers can request what personal information is collected, used, shared, or sold.
Right to Delete
Consumers can request deletion of personal information collected from them.
Right to Opt-Out
Consumers can opt-out of the sale or sharing of their personal information.
Privacy Notice
Provide clear notice at collection about data practices and consumer rights.
Non-Discrimination
Cannot discriminate against consumers who exercise their privacy rights.
Benefits of CCPA Compliance
- Avoid penalties up to $7,500 per intentional violation
- Build trust with California consumers
- Prepare for similar state privacy laws
- Improve data governance practices
- Reduce risk of class action lawsuits
- Demonstrate commitment to privacy
How PartnerAlly Helps with CCPA
Streamline your path to CCPA compliance with our AI-powered platform.